Software engineer, TorontoAvailable for projects

Hi, I'm Joel.
Crafting useful software
with a human touch.

Toronto-based full-stack and product engineer. I build polished web products with strong UX, scalable architecture, and performance-focused execution.

Optimized for

01Interfaces with restraint and soul.
02Systems that stay fast as they grow.
03Calm delivery with visible progress.
5+
Years Building

Product + engineering

20+
Projects Shipped

SaaS & platforms

15+
Core Technologies

Full-stack depth

Toronto
Base

Available globally

100%
Performance Focus

Lighthouse-driven

End of metrics

Services

Focused engagements.

I take on a small number of projects so each one gets the depth it deserves.

01

Layers

Full-Stack Web Apps

End-to-end product development from database design to polished interfaces, built for scale and maintainability.

Outcome
Production-ready web applications with clean architecture, comprehensive testing, and deployment pipelines.
For
Startups and teams shipping their first or next major product.

02

Sparkles

AI-Powered Prototypes

Rapid prototyping of AI-integrated products — from concept to working demo with modern LLM and agent workflows.

Outcome
Functional prototypes that validate ideas fast, with clear paths to production-grade implementations.
For
Founders and teams exploring AI features, agents, or automation tools.

03

Gauge

Performance & UX Audits

Deep-dive analysis of your existing product's performance bottlenecks, accessibility gaps, and UX friction points.

Outcome
Prioritized action plan with measurable improvements to Core Web Vitals, conversion, and user satisfaction.
For
Teams with an existing product that needs to be faster and easier to use.

04

Rocket

SaaS & Product Engineering

Ongoing product engineering for SaaS platforms — feature development, system design, and technical leadership.

Outcome
Reliable feature velocity with architectural decisions that support long-term product growth.
For
SaaS companies needing senior engineering capacity or technical leadership.

Location, 43.65N 79.38W

Toronto, Canada.

I work from Toronto and collaborate with teams globally. Product design thinking, modern engineering execution, and async-friendly delivery.

UTC -5, ESTAsync-friendlyOpen to travel

Selected Work

Featured projects.

View all work
waveformapps.com

01 Featured

2023 – PresentLive

Waveform Apps

Founder & Lead Engineer

Custom AI-powered web applications for teams that need speed, clean integration, and practical guidance.

Next.jsReactTypeScriptTailwind CSSAI Integration
churchgrid.app

02 Featured

2024 – PresentLive

Church Grid

Full-Stack Engineer

A church operations platform for members, events, communication, donations, and reporting.

Next.jsReactTypeScriptTailwind CSSDatabase

Open for thoughtful work

Let's make something useful, fast, and quietly excellent.

Taking on one or two projects this quarter. Tell me what you're building. Even a paragraph helps.

Start a project