GEO
Optimizing content so AI-powered answers include you, describe you accurately, and recommend you for the right moments.
Plain English
SEO for the age of answers: write so a model quotes you, not just so a results page ranks you.
Example
Restructuring a post so each section opens with a self-contained, quotable answer paragraph, then checking Search Console's AI features report for citations.
Why it matters
Traffic is shifting from ranked links to cited passages; Google now publishes GEO guidance and treats it as part of search optimization - including which tricks it ignores.